Today, we’re thrilled to announce that we’ve released our new Email Automations feature, which could be one of the best tools ever to increase sales and attendance for your event. With our Email Automations you can create “drip campaigns” – the secret weapon of many digital marketers. (Watch a short demo of this feature here!)
What are drip email campaigns?
Drip campaigns are a series of pre-written emails that are scheduled to send over the span of several days or even weeks, targeted to prompt recipients to take action and reserve tickets, (think like a dripping faucet, but in a good way).
When a recipient takes action and reserves a ticket, they are automatically removed from the remaining emails in the sequence.
I show how it all works below! 👇
While you might think email could be an old school way of marketing, very few people realize that for many industries, email marketing is the #1 ROI sales channel.
But the problem is, to use email marketing and automations like drip campaigns for your event, you have to combine several expensive services together. And even then you don’t get real visibility into ticket sales and revenue.
That all ends today.
Not only does TicketSpice offer all the email marketing functionality to create and schedule drip campaigns, we can report back the actual sales revenue and tickets sold from each email.
I’ve included a screenshot below.
With email drip campaigns TicketSpice hopes to help you boost ticket sales, keep your attendees informed, and elevate your overall attendee experience.
We hope you are already seeing the amazing potential here for your own event. So go ahead and jump into your account and start creating and sending email drip campaigns.
A Few Answers to Common Questions
1: Can I import a list from Constant Contact or Mailchimp?
Absolutely. When creating a new email drip campaign you can choose to target any number of past attendees from previous events or paste in a list from any other email tool you’ve used in the past or from your customer email database. TicketSpice will track all the sales progress for all recipients as the sequence sends.
2: What does the email automation feature cost?
The email automation feature is an optional add-on to your TicketSpice account and costs just $9 a month + $0.02 per email recipient. If you don’t want to use the email automation feature with drip campaigns but just want to send out the occasional email blast, it is only $0.02 per email recipient whenever you send and no monthly fee.
And remember, your standard email confirmations for ticket buyers and event reminder emails are completely free with TicketSpice and this new feature is separate from those emails.
3: Does this replace my existing email tools?
It’s totally up to you. We happily play nice with dozens of email services through our integration with Zapier. It all depends on your needs.
Our email tools are designed to send high converting emails that will drive sales and attendance. Because of that, we may not have some of the visual design tools such as columns and sidebars which are common when sending newsletters.
4: What can we expect for future enhancements to email automations?
We have a lot more planned - especially with our CRM that will be bringing in insights to your attendees so you can categorize and segment attendees through data enrichment. With these planned updates you’ll be able to send highly targeted emails very soon.
We have other automation features planned, but my attorney is giving me the side eye right now and won’t let me say anymore.
If you have more questions, take a peek at our handy help article on email automations or reply to this email with your questions and we’ll get back to you!
We can’t wait to see you use this feature to help you generate ticket sales, keep your attendees informed, and elevate your attendee experience.